Red Lobster Gets a Makeover
Here is the article at Restaurants and Institutions Magazine Online.
…But isn’t this just putting lipstick on a pig?
Key quotes: ” “Sensing that some consumers associate Red Lobster with frozen seafood [...]
Part of the goal of the makeover is to attract higher-income customers who tend to be less vulnerable to economic pressures. [T]hose customers tend have sophisticated palates and tastes that demand fresh menu offerings and a sleek dining environment.”
