Different Business, Very Similar Issues
Marketing is marketing, no matter the product [I have bold/italicised the points I find most pithy]:
Churches struggle to keep flock
Eugene Scott
The Arizona Republic
Feb. 2, 2008 06:35 AM
As the fringes of the Southeast Valley push farther out each year, the region’s mega-churches are struggling with changing demographics, declining membership and challenges in the way they minister to their communities.
The story “is as old as population growth and geographical expansion in America,” said James Hudnut-Beumler, dean of Vanderbilt University Divinity School.
Tri-City Baptist, at Southern Avenue and Price Road, has been in Tempe since 1971. But the city has been built out for years, and members are driving longer distances to get there, Senior Pastor Mike Sproul said.
But the church is also following the people. Tri-City has seen membership growth come from cities farther out in the Southeast Valley, though Tempe residents are joining, too, Sproul said.[...]Not far from Tri-City, Tempe’s Bethany Community, near Guadalupe and Price roads, is dealing with a sharp decline in attendance. Hundreds of members have headed southeast over the past 15 years.[...]“Some of the younger generation don’t want to go more than five or 10 minutes to a church[.]
[...]
“If they cannot adapt to the new culture of the community, they usually become an island to themselves or they shut their doors, because if they were going to relocate, they would have already relocated.”